Owner Tom Miller has started a Kickstarter campaign that could provide new uniforms to girls basketball teams
Eleven years ago, Tom Miller and WNBA star Tamika Catchings made a connection.
Today, they have a partnership that Miller believes will grow his company and the game.
Miller recently signed Catchings to a three-year endorsement deal with Ballher Athletic Apparel, his clothing brand for female athletes. The longtime Indiana Fever forward will wear custom Ballher brand shorts on Monday’s episode of American Ninja Warrior on NBC.
The episode coincides with Monday’s launch of a new Ballher.com website and a Kickstarter campaign that aims to help high school basketball teams in need of team uniforms and equipment.
“There are a lot of cool things going on,” said Miller, the former Marlington girls basketball coach who founded the apparel company in 2006. “Tamika is all about inspiring kids and we’re trying to use the brand for something similar.”
Miller is selling $25 Ballher Brand T-shirts for his TEE-M ASSIST Kickstarter campaign, with a portion of each shirt sale going toward Catchings’ “Catch the Stars” foundation. For every 200 T-shirts sold, Miller will donate new uniforms (15 shirt/short combinations) to a deserving team. The campaign is open to schools across the country.
To be considered, teams must do several things: back the Kickstarter campaign, create a video that explains why the team needs new uniforms and share the video on Instagram or Twitter with the hashtag #TEEM_ASSIST and follow @BallherBrand and @Catchin24.